LINGUISTIC ANALYSIS OF UKRAINIAN PRESIDENT VOLODYMYR ZELENSKYYʼS POLITICAL RHETORIC: STRATEGIES & TACTICS

The purpose of the study is to characterize discursive strategies and tactics Ukraineʼs President V. Zelenskyy. Zelenskyyʼs political discourse mainly determined by strategy for increase theatricality. used create a positive mental space around oneself oneʼs force, so it implemented through analysis-“plus”, which involves analyzing situation without explicit approval contribution, with gratitude ordinary citizens. theatricality realized cooperation, explains intention identify people. Techniques here are use vocatives-ethnonyms inclusive pronoun “we”, participate in construction “we-discourse” “the communitization responsibility”; reduced everyday communication format storytelling; translingual speech practice. irony manifested against opponents order self-position “manipulative positive”. presidential complex formation, characteristic features are: addressing Ukrainian people; show solidarity people solving common problems; representation values youth linguistic community; dissemination public messages social networks; actualization physiological needs performative function irony.